Welcome to My Portfolio!

Rachel Bonney

With a bachelor’s degree in Strategic Communication, I am passionate about using my experience in public affairs and graphic design to help brands and individuals express themselves creatively and communicate with others. I have experience in both Air Force public affairs and nonprofit rebranding, both of which give me a well-rounded skillset when it comes to communicating with publics. I value family, loyalty, and hard work ethic, all of which I demonstrate through my work.

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What I Offer

Explore My Skills and Expertise

Strategic Communication

I love to tell stories. I am passionate about helping brands communicate their story with their audience. I am skilled in media writing, interpersonal communication, and public speaking.

Crisis Communication

Not only do I have multiple courses worth of experience in crisis communication planning, I also have hands-on experience preparing for a worst-case scenario crisis during my internship at the Dover Air Force Base.

Content Creation

I craft compelling content tailored to diverse platforms. From blogs to social media, I help brands tell their stories engagingly.

Public Relations

Through my internship experience at Dover Air Force Base in Public Affairs, and my extensive education in Public Relations, I am equipped with the knowledge and expertise to build relationships between organizations and their chosen publics.

portfolio

A Showcase of My Creative Projects

Media Writing/Public Relations

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Media Kit

This assignment included creating a fictional nonprofit organization and writing two press releases, as well as creating a media kit for the organization. Click to open the full media kit. 

White Paper

This white paper was a group assignment for the Public Relations course. My contributions are the logos, colors, cover page, table of contents, spiritual life page (page 6), academics page (page 8), and the last page. This assignment was very educational and was helpful practice in using a brand kit to create persuasive content for an organization. Click to open the full white paper.

Newsletter

This newsletter was a group assignment for the Public Relations course. Our group was tasked with creating a newsletter for the Downtown Lynchburg Association. My contributions are the logos, color scheme, cover page, Bunnies and Bonnets (page 4), and the last page. This assignment provided great hands-on experience creating a newsletter for an organization.

Crisis Communication Plan

This crisis communication plan was created for a Crisis Communication course. I chose to use the Dover Air Force Base as the organization for the imaginary crisis.

Design Projects

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Promotional Materials

For this assignment, each piece of art had to be hand-drawn. The colors and florals are congruent with the event, a spring garden party-themed fashion show. The font I chose represents high fashion, elegance, and luxury. I chose black shoes and text to create contrast. Each of the designs are similar in color and design, to create a sense of familiarity with these promotional materials. 

Branding and Identity Revamp

This was an assignment for a course, helping a nonprofit organization create promotional content. The thought process behind this specific design was to help showcase what the church looks like and who it is made up of, to encourage people to visit. The target audience for this assignment was the millennial generation. My research proved that millennials were a very anxious generation, so the goal was to provide as much information about the church and the people in it, to reduce any potential anxiety for first-time visitors. I chose pictures that showcased the building and the sign, to trigger familiarity from those in the community who may recognize the church, and I chose to showcase the community within the church to show the kinds of attire worn, and what to expect in a typical service. All of these elements combined with the scientifically proven ‘calming colors’: blue and green, aim to help the target audience feel comfortable visiting the church.

Rebrand Campaign

This assignment was a rebranding campaign for Dickies workwear. The target audience was earth-conscious Generation Z adults. The theme of the campaign showcases Dickies clothing as well-made fashionable street-style clothing, while supporting environmental efforts, as long-lasting clothing is more sustainable than fast fashion. This assignment required a social media post, a billboard design, and a mail coupon, as shown above.

Magazine Ad

Above is a magazine ad created for a course assignment. The assignment included creating a business idea, then creating promotional content.

Videography

Get to Know Me

My journey in Strategic Communication

Contact Me
I am Rachel Bonney, a passionate communicator with a degree in Strategic Communication. I thrive on creativity and connection.

My journey began in high school, through a public affairs internship at the Dover Air Force Base, teaching me what it means to be a communicator, and how to represent an organization to the community. For the past six years I have passionately pursued Strategic Communications. I am a storyteller at heart and strive to create connection between publics and organizations, helping to craft a brand voice with everything from marketing to media writing.

Experience

Resume
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Bachelor of Science, Strategic Communication

Liberty University, 2021-2025

Relevant Coursework: Public Relations and Promotion Tactics; Graphic Design; Interpersonal Communications; Social Media Management; Media Design; Media Writing; Crisis Communications; Creative Problem Solving in Teams

Media Management Intern

Pike Creek Bible Church, 2025

Created promotional content using Adobe Premier Pro and Canva
Created social media posts and in house graphics for various events using Canva.
Assisted in organizing and executing events, including logistics, scheduling, promotional efforts, and day-of coordination.

Public Affairs Intern

Dover Air Force Base, 2019

Assisted Chief of Community Engagement in daily community engagement and Air Show planning.
Briefed large groups of Air Force officials on planning progress of the Air Show
Worked with vendors, speakers, and partners to ensure smooth event operations and successful outcomes.
Utilized photography skills in field journalism
Participated in a Major Accident Response Exercise (MARE)
Let’s Connect

Reach Out to Collaborate or Learn More

rachel.bonney5@gmail.com

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